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The Simit Has Landed

New York magazine reports [1] two potentially earthshaking pieces of news. First: Istanbul baklava maker Güllüoğlu has opened up a branch on the east side of Manhattan. Two: they are serving freshly baked simits (“looking a little like the secret love child of the bagel and the street pretzel,” as the magazine describes them).

The fast food scene in Istanbul, over the last few years, has been overtaken by a number of chains selling freshly baked simits. But will the street-wise simit be able to take on the mighty bagel in its hometown? Is this only the start of what might soon be a campaign for global simit domination? As they say, if you can make it there, you can make it anywhere.

(hat tip Bumpershine [2])

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